Goodbye, Sierra Mist. Hello, Starry.
PepsiCo has launched a new lemon lime soda to replace its Sierra Mist brand, a less popular rival of Coca Cola’s Sprite.
A Pepsi spokesperson told FOX TV Stations that Starry "has higher citrus flavors that are true to fruit and more aromatic which delivers a more balanced, cleaner, crisp finish than Sierra Mist." The company said in a news release that demand for lemon lime soda "has never been greater." "With one product dominating the category, consumers deserve another option…one that hits different. STARRY is bright, optimistic, and rooted in culture and fun," PepsiCo’s chief marketing officer Grey Lyons said in a statement.Starry is available in stores now, Pepsi said, but the company is planning a big rollout for Starry in coming months, including a national TV and digital ad campaign, along with big sports and entertainment partnerships.
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
RIP, Sierra Mist: Pepsi is ditching it for a new lemon-lime sodaPepsi is replacing Sierra Mist with a new Sprite rival called 'Starry.'
Weiterlesen »
Exclusive: Pepsi is ditching Sierra Mist for a new Sprite rival | CNN BusinessPepsi is reaching for the stars in its latest effort to take on Sprite.
Weiterlesen »
Pepsi ditches Sierra Mist for a new Sprite rivalPepsi is ditching Sierra Mist for a new Sprite rival.
Weiterlesen »
Pepsi ditches Sierra Mist for a new Sprite rivalPepsi is ditching Sierra Mist for a new Sprite rival.
Weiterlesen »
Pepsi is ditching Sierra Mist for a new Sprite rivalPepsi is reaching for the stars in its latest effort to take on Sprite.
Weiterlesen »
Pepsi is ditching Sierra Mist for a new Sprite rivalPepsi is reaching for the stars in its latest effort to take on Sprite.
Weiterlesen »