Ok, but what about when nobody is watching?
, I'm greeted in one video with a robotic AI auto voiceover saying “Let’s make my wife a coffee”, as the first 2-seconds show milk jump-cutting to fill a fancy coffee glass before shots of coffee are poured in, swirling through the milky mixture. The man videoing hands the finished coffee over to his wife, who is sitting on the bed, her suspicious face uncomfortably close to the camera lens. She pauses and frowns “what did you do to it?”.
I scroll down, still on the hashtag #healthyrelationship, and the next video shows a father making his bed before waking up his toddler. “I’ve got up with our daughter 90% of mornings since she was born and that’s what works for us, quite literally the least I can do is get up early and party with our girl… plus I love knowing that mama gets the extra sleeps she deserves”.
“Mothers live under a compounding burden of lack of parental rights and gender inequality, and you can’t reframe-your-mindset or make-better-decisions yourself out of that structural inequality.” Over the past five years, the conversation around masculinity, gender roles and accountability has become far less of a ‘gender studies degree topic’ and more of a cultural dialogue.
Some of these videos are considered: men share, candidly, their personal realisation that they were socialised into a gender role that was damaging their relationship and their family dynamic and how they’re trying to grow, but most are just, like, making their wife a cup of coffee or showing them waking up before their wife and framing it as a selfless sacrifice.
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