Gone Too Soon, Nipsey Hussle Pioneered Physical Music In The Digital Era

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Gone Too Soon, Nipsey Hussle Pioneered Physical Music In The Digital Era
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In a decade dominated by streaming, Nipsey Hussle spearheaded the sale of novelty physical music. He recognized early that fans want experiences and exclusivity that cannot be bootlegged, a philosophy that has since become the industry standard.

Hip-Hop Cash Princes list. He sold 100 copies of his next record, at the time that he’d made over $60,000 from limited editions that arrived with keepsakes and fan experiences.. “And it’s possible to monetize your art without compromising the integrity of it for commerce.”

“I think a major label has to be like a venture capitalist,” Nipsey said in 2013. “They have to put forth the resources—the relationships, staff and professionals to take an artist from 60 to 100.”All Money In No Money Out to

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