Gold's Gym has opened new gyms across D-FW.
The new Gold's Gym Highland Meadows is shown on Friday in Dallas.Sebastian Schoepe, CEO and president of RSG Group North America, says he follows a German saying: “Don’t sell fishing rods if you don’t fish yourself.”
“We didn’t hesitate much to see what we can do to really reinvigorate the brand, and hopefully bring it back to the glory days to turn it from bankruptcy into a very successful business again,” Schoepe said. RSG Group operates three fitness brands in North America: Heimat, a wellness club; John Reed, a DJ-driven club; and Gold’s Gym.
The fitness industry took a hit during the pandemic as gyms closed and at-home workouts became the norm. The rise of brands like Peloton, where users purchased a bike or treadmill and worked out from home, was the popular item on the fitness market. That has since changed, as gyms reopen and companies likeRSG Group operates 1,000 clubs around the world, Schoepe said, and the members are loyal to the brand.
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