'I wouldn't buy one at all ... It sounds like a playboy's truck, instead of a work truck,' said Texas cattle rancher Frank Helvey.
But Detroit's Big Three and their challengers may have a hard time persuading the ranchers, roughnecks and handymen who make up a lot of their core clientele to trade in their diesel duallys for a battery-powered 4X4 pickup.
The vast bulk of the market is currently made up of a single vehicle, the Tesla Model 3 sedan. But manufacturers hope to spur growth with the addition of new products as diverse as the Audi e-tron SUV, the Porsche Taycan sports car and the Jaguar I-Pace crossover that was named World Car of the Year at the New York International Auto Show last month.Now, manufacturers want to add all-electric pickups to the option list.
"I wouldn't buy one at all. It wouldn't make sense for me. It sounds like a playboy's truck, instead of a work truck," he said in an interview.The Lone Star state is home to the Dallas Cowboys, the world's best barbecue and the biggest truck market in the U.S. Texas buyers account for 15.7% of the nation's half-ton pickup market, according to Stephanie Brinley, principle auto analyst at IHS Markit.
For his part, rancher Helvey says he does expect there'll be a market for all-electric trucks "for city dwellers and weekend warriors.""I like the idea" of a battery-powered truck," said Jennifer Stevenson, an emergency room physician at a suburban Detroit hospital and an owner of a new Ford F-150 Lariat.
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