GM ditching Apple CarPlay is a big gamble that has dealers concerned
“Like most corporate decisions, this one is driven by revenue in the hyper-subscription world we now occupy. And like most hyper-subscription-driven decisions — I’m looking at you, BMW and Ford — this one will backfire.”that they're worried new buyers will seek out automakers that plan to offer CarPlay indefinitely.
“CarPlay’s not broken. Why fix it?” a source in close contact with multiple GM dealers told the paper. “The risk of failure is very high.”“If we're going to take that feature out of our vehicles, we need to respond with a program and a customer package that is equally as compelling, if not more compelling,”earlier this year. “We think with the partnership we have with Google, and ultimately with the vehicle data we have, we can create an experience that customers are going to love.
Longtime industry analyst Karl Brauer of iseecars.com understands why GM made the decision to drop CarPlay, but said the move could be a costly one. “Like most corporate decisions, this one is driven by revenue in the hyper-subscription world we now occupy. And like most hyper-subscription-driven decisions — I’m looking at you,
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