Glossier is heading to Brooklyn.
, it has not given up on its own stores and plans to open a location at the cross section of North 6th Street and Wythe Street in Williamsburg, WWD has learned.representative confirmed plans for a Williamsburg store this fall, but declined to offer any more details.
In addition to a Brooklyn store, Glossier’s new chief executive officer Kyle Leahy told staffers earlier this week that the flagship in the SoHo neighborhood would reopen in 2023, while other stores in the U.S. are also in motion. “I am energized by the progress we are rapidly making against our omnichannel strategy: elevating our product road map, launching our partnership with Sephora in early 2023, replatforming our website in fall 2022, and opening an exciting pipeline of new stores across major cities in the U.S., culminating with our return to SoHo with our NYC flagship in early 2023,” she wrote in a memo. “What excites me further is that these are not just words on a page, or plans in a strategy deck.
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