Honey-infused hair care brand Gisou has been expanding rapidly with investment from Vaultier7, and is now looking to raise more cash as it builds its wholesale, and direct-to-consumer, businesses.
earlier this year. Stibbe and Mirsalehi said they plan to take the wholesale business to Europe in 2022, and are already in talks with two major retailers.
She said the exclusive pre-launch Insider Access campaign, which targeted Mecca’s top Beauty Loop customers, sold out within just 24 hours, making it the most successful of the year.Melissa McGinnis, head of buying for beauty at, said that over the last year “we have noticed customers are looking for quality, at-home hair care and multiuse treatments more than ever.
Average engagement ratio is based on number of likes and comments compared to the number of followers. The numbers Stibbe provided are based on the past four weeks. Mirsalehi said it was a big leap from hair to skin because the formulations and requirements are different, but she was adamant the new product has similar qualities and credentials as the hair care.
In 2022, there are plans to launch a honey-infused lip oil, and body products, too. Mirsalehi refers to the new products as “complexion heroes” rather than skin care as there are no plans to specialize in special facial treatments or to push daily skin care routines. “For Gisou, we had to produce a larger quantity and change a few ingredients, but the most important thing — the honey — is always there,” Mirsalehi said in an interview in 2020.
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