Gisele Bündchen stars in the new campaign for Frame denim, shot by David Sims.
Christopher is a Southern California-based editor and has been with InStyle since 2018. He covers all things entertainment, celebrity, and culture. is serving up fashion with her latest gig as the face of beloved denim brand Frame. Fans may remember that the supermodel made an appearance at an event for Frame during New York Fashion Week at Jean's , but today, her latest campaign dropped — and it oozes with the bombshell's signature sizzle.
Bündchen is officially the face of the brand's Winter 2023 collection, which marks the brand standing strong for over a decade. Frame also announced that the campaign would usher in a new era, which embodies three identities: one that embraces the glam L.A.
Bündchen is the latest personality to join Frame, following in the footsteps of Karlie Koss and Julia Sarr-Jamois.
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