Gisele Bündchen is the new face of Frame clothing and stars in the brand's new sultry campaign showcasing the Winter 2023 collection
The multi-hyphenate is the new face of the Los Angeles-based fashion house, which is entering its second decade in the business, who’s been on a roll with her modeling career in her new chapter of life — and her latest gig is just a continuation of her hot streak!, and the partnership kicked off on Thursday with a sultry campaign starring the international bombshell in the brand's famous jeans and itsPhotographed by David Sims, the visuals tell a story of the multifaceted modern-day Frame...
According to a press release, Frame co-founder Erik Torstensson appointed Bündchen because she represents “a woman who has lived, who is aspirational but also attainable to some degree.” to stay up to date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.
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