Generation Z and Millennial customers behind jump in gold investments

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Generation Z and Millennial customers behind jump in gold investments
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Younger buyers are behind a jump in gold investments recorded by the Royal Mint, which has come despite wider market uncertainties

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The Mint saw a 26% annual jump in the volume of gold investments made last year, while gold bar investments were up 33.5% over the same period. The surge was driven by Generation Z and Millennial customers, with purchases from those groups up by 38% and 29% respectively. Generation Z are those born in the late 1990s or the early 2000s, while millennials were born between the early 1980s and the late 1990s, with the oldest becoming adults around the turn of the millennium.

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