General Motors is playing to its strengths from a profitability and product standpoint by resurrecting Hummer as an all-electric vehicle under its GMC truck and SUV brand, according to officials.
is playing to its strengths from a profitability and product standpoint by resurrecting Hummer as an all-electric vehicle under its GMC truck and SUV brand, according to officials.
"Every time we talk to GMC customers, they tell us we want more," Phil Brook, vice president of GMC marketing, told CNBC. "We just think it has real potential. I think when people see GMC Hummer EV, they'll be very clear about what it is. It just seemed like a very good fit for the brand."
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