General Motors and Netflix want to use the Super Bowl to drive consumers to a new destination. The automotive giant and the streaming titan have teamed up for a funny Super Bowl commercial with com…
The automotive giant and the streaming titan have teamed up for a funny Super Bowl commercial with comic actorthat aims to boost a new marketing agreement the two have struck that puts new GM electric vehicles — and potentially those of other manufacturers — in popular Netflix series like “Love is Blind,” “Queer Eye” and “Unstable.” Two teaser for the ad were released Thursday.
Netflix already committed in 2022 to put at least one electric vehicle in every series or movie that it directly produced, says Marian Lee, the streamer’s chief marketing officer. “GM is not paying Netflix to put their vehicles on Netflix shows,” says Lee. “This is the start of a a really organic partnership where both of our companies are committed to a sustainable future, and so it’s not product placement.”
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