Gen Z loves Minions, horror movies and Dwayne 'The Rock' Johnson, according to new data from decision intelligence company Morning Consult.
Gen Z has grown up with the Minions. The first "Despicable Me" was released a little more than 12 years ago.
The firm's data shows that 1 in 3 Gen Z adults saw a horror movie in theaters this fall, a significant turnout considering Hollywood studios and movie theaters have found it difficult to bring back audiences on a consistent basis since the pandemic. "Message to studios: more horror, comedy and horror-comedy Gen Zers' taste in genres is versatile," Blancaflor wrote. "They want films and TV shows to scare them almost as much as they want them to make them laugh."
While prestige TV ushered in the age of lengthy TV shows, like hour-plus-long episodes of "Game of Thrones" on HBO, and blockbusters have evolved to run in excess of three hours, Gen Z is balking at this trend.
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