Gen Z is done with Goop-style—and other trends Andrea Hernández (iiiitsandrea) sees.
that’s making gummy worms. Their branding is literally eyeballs popping out and worms crawling and other horrible, grotesque visuals. I see that and I think, Hell yeah.I see a big movement of skepticism in young people today, especially toward health trends. They make their own decisions.
I’ve noticed a similar trend in the way, as Latinos, our culture is marketed back to us. Your newsletter post onmentions this explosive growth in Hispanic purchasing power, but when I think of Doritos-flavored tacos and chile-limón-dusted everything, I get curious about how we maintain autonomy and authenticity in the snack aisle.
“Our flavors across Latin America are as rich as our culture, as our history, and as beautiful and as colorful as our actual beaches and nature and landscapes.” Of course, the Latino population is so big. You have this huge, untapped market. It’s been really cool to see people saying “let’s take ownership of our identity” and “let’s show people that we’re more than just the stereotypes of sombreros and handlebar mustaches and whatever.”I feel like we’re finally getting away from that better-for-you messaging that was everywhere when I first started Snaxshot in 2020.
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