The company has already rid itself of the products most Americans know it for.
- General Electric on Monday revealed the names of the three companies that will operate on their own after the historic split of the one-time conglomerate, including a mashup of words that will make up the name of the new energy company.into three companies focused on aviation, health care and energy.
The energy wing, including GE Renewable Energy, GE Power, GE Digital, and GE Energy Financial Services, will be called GE Vernova. by the massive American conglomerate that signaled a shift away from a corporate structure that dominated U.S. business for decades. The breakup marks the apogee of those efforts, divvying up an empire created in the 1980s under Jack Welch, one of America’s first CEO “superstars.”
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GE reveals identity of 3 companies after historic splitGeneral Electric on Monday revealed the names of the three companies that will operate on their own after the historic split of the one-time conglomerate, including a mashup of words that will make up the name of the new energy company.
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GE Reveals New Company Names as It Approaches Historic SplitThe resulting businesses will be named GE HealthCare, GE Aerospace and GE Vernova.
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GE’s new branding is appropriately pedestrianIt took six months and thousands of conversations to name the $69 bln firm’s post-split divisions: GE Healthcare, GE Aerospace, and – the creative bit – GE Vernova. The separation is an effort to help shareholder value. With those names, GE is setting expectations low.
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