In our upcoming webinar, learn how to align customer engagement to the digital-first B2B buyer preferences and behaviors: GartnerMKTG B2B buyers 👋 Which of the following affects your process for making high-quality purchases the most?
72% of B2B buyers say they prefer a rep-free purchase experience, indicating they are embracing online research and digital commerce buying, according to Gartner research. However, B2B buyers struggle to make high-quality purchases due to factors such as environmental uncertainty, organizational change, fractured group buying dynamics, and exposure to conflicting information.
Recalibrate the development and activation of B2B buyer personas to help customers navigate complex purchase journeys Return to this web page to watch this webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar
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