Auto enthusiasts are swapping the grunge and clutter for a clean, bright space full of amenities
Garages have long been little more than a home’s spare space, ideal for storage, fixing up cars and, for some, a small escape with an old couch and mini fridge. But now, mop up those oil spills because there’s no end to the features that can transform it into something a whole lot more enticing.
Garage Living now has 45 franchise locations around the U.S., Canada and Australia. Makeovers range from $20,000 to $100,000. The goal is to get a family’s accumulated “stuff” off the floor and into the company’s own line of powder-coated cabinets, or mounted on the walls and overhead. Meanwhile, for the auto enthusiast, there are tool chests, rotisseries for working on a car’s underside, pressure washers and compressors, engine hoists, work benches, and more.Storage space is always at a premium. Levrack, launched in 2016, makes a shelving system that suspends its racks from above. The sections, each with three or more shelves, slide together and apart to maximize space.
“We appeal to high-end consumers, people who have a lot of gear,” Stauffer said. “The concept goes back to the 1950s for agriculture, healthcare and other industries, and the racks typically have tracks at the floor level. But in the garage space, where dirt, oil and contamination are an issue, it makes more sense to suspend from the top of the rack.”
“What we’re doing is a little different,” said Scott Cunningham, founder and CEO of the Hangar Group. “Some of our customers buy as many as three units and furnish them with high-level amenities like $100,000 wine coolers for their million-dollar collections. We get Fortune 500 executives and equity guys. For some, it becomes like a personal museum—but for security reasons a museum with no windows at street level.
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