This is why Ganni is putting iPhones at the center of its growing retail strategy.
Ganni, the growing Danish contemporary brand, was showcased at the recent NRF show in New York — demonstrating how it is elevating omnichannel operations in each store with its technology partner, NewStore.
Through the platform, all customers have a profile where associates can see a customer’s past purchase history across channels and countries. The data then enables store employees to better guide customers and make returns seamless. “In the pursuit of omnichannel, it’s easy for brands to get wrapped up in useless technologies. What’s needed is simple in concept but difficult to execute: a system with instant access to product information and inventory levels with mobile checkout capabilities,” said Stephan Schambach, founder and chief executive officer at NewStore.
NewStore’s endless aisle option is one that Kristain Kehlet Bechsgaard, director of digital development and data management at Ganni, and Anders Lindberg, digital project manager at Ganni, highlighted as being exceptional during a conversation at NRF. Endless aisle provides store associates with access to the real-time inventory of any product including all store locations and warehouses.
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