'Game of Thrones' ended with a thud. But 'House of the Dragon' has caught fire | CNN Business

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'Game of Thrones' ended with a thud. But 'House of the Dragon' has caught fire | CNN Business
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“Dragon” has seen week-over-week gains since episode three -- including a 3% increase for the pivotal episode six, in which the series jumps forward in time by a decade

HBO has created a kingdom of hits, with none as popular as “Game of Thrones.” But “Game of Thrones” ended with a thud in 2019 when critics and fans were unhappy with the fantasy epic’s ho-hum conclusion . So what was HBO to do? Create more “Game of Thrones,” of course. Enter “House of the Dragon,” a prequel that takes place almost 200 years before the events of its predecessor and focuses on the Targaryen family.

According to entertainment research firm Parrot Analytics, the show’s global demand for its premiere was 64 times more than the demand for the average show worldwide. After the seventh episode aired, demand peaked the next day at roughly 138 times. Those metrics mean that global demand grew 114% between the premiere and its peak. That success comes amid stiff competition. “Dragon’ airs at 9 pm ET against NBC’s “Sunday Night Football,” which has long been one of TV’s highest rated broadcasts.

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