A lot has changed in the television industry since 'Game of Thrones' first aired in 2011 — streaming services have come to rival and even dethrone cable services, consumers binge episodes instead of waiting for weekly installments and the number of shows available to watch has nearly doubled.
Since 2011, the number of scripted shows in the U.S. rose 86%, from 266 shows to 495 in 2018, according to an annual report released by FX Networks research team.
"I think TV has changed gigantically since 'Game of Thrones' came on the air and I don't know if we will ever see another thing like it because of that," Doug Creutz, analyst at Cowen, said. The first time around Weiss and Benioff didn't make it clear that Jaime and Cersei Lannister were twins, so their incestuous scene at the end of the premiere didn't have the same punch at first.The lofty episode budgets went towards manufacturing weaponry, setting up locations in a dozen countries, cast and crew salaries and dozens of special effects houses needed to bring some of the show's more fantastical elements — like fire-breathing dragons — to life.
"The storytelling was done in a way that was unpredictable in an era of cookie-cutter storytelling," Csathy said.Like "The Walking Dead," the fact that no character was safe from death made each episode all the more thrilling and incited a desire in audiences to watch each episode when it came out so that they wouldn't miss out.
"Part of the really unique experience of the show is that you had, for the first five or six seasons, a large portion of the audience that basically knew what was going to happen and a large portion that had no idea what was going to happen," Creutz said.
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