The FTC is cracking down on deceptive seller practices on Amazon.
This screenshot shows the ratings attached to Bountiful’s individual Immune 24 Hour + product listing.In one examples cited by the FTC, Bountiful added two new products to its Amazon store in March 2021: Nature’s Bounty Brain Superfood capsules and Nature’s Bounty Brain Focus chewable tablets. The company then allegedly added these products as a variation to its more established Nature’s Bounty Ginkgo Biloba 120mg capsule listing, all three of which the FTC says had different ingredient makeups.
Bountiful allegedly continued to abuse Amazon’s variations system with several of its products throughout 2020 and 2021,quoting a former Bountiful employee as saying this method helped “ramp” newer products up faster since “they were NOT selling and we wanted to give them a little boost in R[atings]&R[eviews] to gain visibility and allow them to also borrow the ‘amazon choice’ badge and best seller badge which worked.
Along with fining Bountiful $600,000, the FTC has also ordered the company to stop making similar representations in the future and using “deceptive review tactics” to trick customers. Amazon has long had an issue with fake reviews flooding the platform, which is something the e-commerce giant has attempted to
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