So. Arizona voters, viewers want campaigns to change approach; U.A. political scientist offers insight on strategy
TUCSON, Ariz. - — By Nov. 4, voters in southern Arizona will only have to weather a weekend and a couple extra days of political advertising.
One viewer wrote an email saying,"We are so sick of the ads bashing one another." It was to the point, this person said, they did not even want to turn on local news channels. "It's your campaign ad, not theirs," said Megan, a young voter who KGUN 9 met on University of Arizona's campus."Why are you trying to talk about someone else?"
"That would definitely be a good start," she said,"because then that would also show that you don't need to slander your opponent; that you have enough good qualities, just you being yourself." "Both of these candidates are really trying to stress out their voters," Klar said."They've got to get out there because this can go either way, and it is stressful. It's stressful to listen to regardless of which party you're supporting."
"Democrats and Republicans agree on so much more than people realize. That's not what we're seeing in these ads," she said."The parties are trying to draw as sharp of a contrast as possible to prevent voters from sort of kind of thinking about maybe I can go to the other side, or maybe that candidate's looking pretty good."
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