Meat companies are using the deli counter to showcase new and higher-priced products
An employee prepares deli meat at a Wegmans supermarket in Montvale, N.J. Photo: Gabby Jones/Bloomberg News By Micah Maidenberg March 31, 2019 2:07 p.m. ET
Sales of freshly cut deli meat rose 2% over the past four years through February to $5.9 billion, according to market-research firm IRI, while sales of prepackaged lunch meat fell 8% to $3.6 billion. Companies like Boar’s Head Provisions Co., known for its cuts of cured or smoked meat, have said their products appeal to consumers who perceive the deli section as a place to find better food.
Tyson’s Hillshire Farm brand this summer will introduce a line of prepackaged cold cuts meant to draw in consumers looking for deli-style meats at a lower price point.
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