Boasting a network of more than 700 screens in France, CGR Cinemas became a powerhouse in Gallic exhibition by developing markets beyond the country’s metropolitan hubs, and by foregrounding techno…
Beginning with their move toward fully digital projection in 2007, the CGR Group has put a premium on technical polish, especially as it targets filmgoers in more suburban and ex-urban environments.
Developed in-house and launched with the release of Luc Besson’s “Valerian and the City of a Thousand Planets” in 2017, the ICE formatted theater marries 4K laser projection and Dolby Atmos sound with a row of LED panels on either side of the auditorium, filling the viewer’s peripheral vision with bespoke visuals that reverberate the action on screen.
And so, alongside the laser projector and the 53 sound sources, each theater comes decked with a stadium set-up of curved recliner seats. And if the larger seating arrangement somewhat limits auditorium capacity, that is very much the intent. And when it comes to blockbusters, audiences certainly seek it out. Recent blockbusters like “The Batman” and “Spider-Man: No Way Home” did more than half their CGR admissions in ICE theaters, which encompass only 40 of the cinema chain’s 700 domestic screens.
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