Freeform President Tom Ascheim has warned that if broadcasters don’t know what demographic that they are serving, they are “doomed to fade away”. This comes as he laid out his channel’s four-part s…
has warned that if broadcasters don’t know what demographic that they are serving, they are “doomed to fade away”. This comes as he laid out his channel’s four-part strategy to attract millennial viewers.press tour, said that millennials and generation Z viewers were the “biggest” and “most influential” audiences in the world. “They are voracious but exceedingly discerning consumers of content.
Ascheim said the four-part for Disney-owned Freeform were taking a stand, pushing boundaries, epic stunts such as, and streaming all of its content. On the latter, he said that two-thirds of Freeform streaming is done on Hulu. “It’s nice to have them in the family,” he said. He added that Freeform was in “great shape” for the years ahead as part of Disney. “As the young adult brand for the ever more impressive Walt Disney Company, we have a clear lane and focused programming strategy.for a fourth season and
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