The veteran executive will help the Australian live entertainment giant create unique touring projects similar to Ye and Drake's sold-out Free Larry Hoover concert on Dec. 9
“The four of us became DONDA Touring, supporting Kanye and working directly for him,” Phillips says. “That meant complete transparency in terms of the economics,” meaning that as both artist and promoter of his own event, every dollar Ye generated from the show “went into the artist pot,” including the rebate the ticketing company typically pays out to the venue and promoter.
The model, Phillips says, gives Ye more control over the live experience at his show and potentially means more money if the concert sells out. It’s a risky strategy for the rapper and his investors at TEG, Phillips adds. “It’s not for the weak of heart, but the result was phenomenal,” he says, noting that DONDA Touring also produced and delivered the broadcast of the show to distribution partner Amazon Prime Video.
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