France’s broadcasting group, France Televisions, launched Slash, a niche platform skewing millennials, as part of its efforts to keep its brand relevant among younger viewers. In five years, …
, a niche platform skewing millennials, as part of its efforts to keep its brand relevant among younger viewers. In five years, the service has become one of France’s biggest showcases of daring scripted content created by and starring diverse talents.
“We don’t have the same budgets than series that are made for France Televisions ‘s linear programming, so we’re putting the emphasis on having strong concepts that have a clear marketing hook, and we’re interested in projects that have a local grounding in terms of their social and cultural theme,” said Dhab, adding the platform’s mandate was also to showcase diverse, emerging talents in front and behind the camera.
The five-part series, which is produced by Fabienne Servan Schreiber and Charlotte Ortiz at Cinétévé, will begin shooting on Sept. 26. “Grand Palais” is a rap music-filled romantic comedy set at a hookah lounge in France which is on the brink of being shut down under the district’s gentrification plans. The show stars well-known rap musician Elams. Created by Florent Sauze , the series is being produced by Easy Tigers, the banner behind Houda Benyamina’s Golden Camera winning “Divines.” Sauze is co-directing “Grand Palais” with Anissa Allali.
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