Fox pit reporter Sims a symbol of NASCAR’s diversity goals -
Yes, Sims takes pride in the fact that he will become the first Black pit reporter for the Daytona 500 and that his rapid rise at Fox has made him one of the primary faces of the network’s NASCAR coverage.
“I never set out to be a first,” the 35-year-old Sims said. “I never set out to make history. I just wanted to be the best at what I was doing, whether it was hosting or reporting. At the same time, I kind of understand the platform and what it means for me to be doing this.” “I think if more people out there saw it, saw people that looked them, instead of just driver, crew chief, you might be more inclined to feel like, hey, I feel a little more comfortable going to the track,” Sims said. “Getting that out there might help in terms of more people coming to the track and getting more different faces to the stands. It’s not necessarily about getting more people in, it’s showing what you already have.
Among the notable achievements: Jusan Hamilton, who last year became the first Black race director in Daytona 500 history, will do it again this season. Amanda Oliver, a Black woman, negotiates high-profile deals as NASCAR’s senior vice president. John Ferguson, a Black man, is the chief human resources officer.
While the frequently toxic nature of social media makes it easier for haters to reach Sims and others, he’s a popular personality each weekend at the track.
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