Fox Corp. CEO Lachlan Murdoch sees “a gap in the market for football” that the USFL can exploit when the professional league kicks off its inaugural season on April 16
The new operation controlled by Fox is unrelated to the 1980s iteration that was essentially sued out of existence by the. Both NBC and Fox will broadcast USFL games this spring, giving it significant TV real estate that previous failed attempts at alternative pro football leagues have not had.
Because of the partnership structure, Murdoch added, “the financial risk to us is not significant, but the upside and the opportunity is significant.” Fox owns all of the IP and rights, he noted, and over time the league’s eight franchises could be acquired by outside investors looking to cash in on America’s seemingly unquenchable football thirst.Thursday Night Football
The Super Bowl and soccer’s World Cup in November and December are helping Fox’s upfront ad sales, Murdoch said. “We’re seeing strong demand in the upfront,” Murdoch said. “It’s a unique year for us” given the additional sports on the calendar. Scatter pricing, he noted, has been 20% to 25% higher than upfront inventory.
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