Formula E's new CEO knows the cars need to be faster.
From day one, Formula E had a set strategy: bring racing to the people by taking its all-electric cars to city centers in races aired on accessible television. It was a growth-oriented strategy for a brand new series, but one that left the series set back heavily by COVID-19, just as Formula 1 thrived with the growth of. Now Formula E has a new CEO, Jeff Dodds, and a new American race on a permanent track in Portland, Oregon, which has replaced an event run on a temporary circuit in Brooklyn.
"An incredible advantage of this series... I've talked to all of these teams [the day before the race in Portland] and I don't think anybody knows who's going to win this race. They know how they felt in practice, they're excited about qualifying, but nobody knows who's going to win this race. I don't think people are particularly excited by a procession....
"We want the cars to be specified in a way that delivers great racing, but we also need to show people what the power and potential of what an electric car is. So I'm very keen to take some of the shackles off these cars and, quite quickly, show people what they're capable of. Not because I want to compare people from a Formula 1 car, I don't want to do that, but the reality is that everyone I speak to wants to do that for me.
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