The pandemic has changed people's exercise priorities
for some people. But the pandemic seems to have heralded a culture shift in the fitness world, as in so many others: Mental wellness is no longer a happy side effect of a workout routine meant to torch calories or sculpt a six-pack. For many people, it is now the whole point.
“Everything shifts when the world gets turned upside down,” Dunton says. “If one is dealing with sleep issues or feeling veryor stressed, that becomes the number-one priority, and the other priorities shift downward.” Fitness brands have picked up on this change, says Natalia Mehlman Petrzela, an associate professor of history at the New School and author ofa forthcoming book about the history and culture of exercise in the U.S. “You see now a lot more exercise programs marketing themselves as [for] mental health or self care, rather than [with] a competitive, hard-driving ethos,” she says.
Super-intense fitness studios are even adapting to fit the moment. Tone House, which offers athletic conditioning classes that are often called the, has brought down the intensity lately, says chief operating officer Elvira Yambot.
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