Apple's watch and iPhone give the company a huge advantage in healthcare. Morgan Stanley says that could one day lead to more than $300 billion in revenue.
As part of those initiatives, the tech giant already has partnerships with medical institutions, health insurance companies and even the drugmaker Johnson & Johnson.
A new Morgan Stanley report says Apple has the raw material in place to build an App Store-like platform for healthcare.Apple's healthcare play could put eye-poppingly big revenue at stake: As much as $313 billion in annual revenue by 2027, per Morgan Stanley. The analysts based their calculation on estimates of how much waste there is in the US healthcare system, and how much Apple might be able to reduce that waste.
Even a smaller figure of around $90 billion, the middle of what the analysts see as the broad range of Apple's potential revenue opportunity, translates to about 35% of Apple's current revenues, the analysts noted. Apple's best shot at earning that amount is in wearables, they said, which could mean expanding into products that measure temperature, blood pressure, orAnnouncements of that kind, either for the Apple Watch or medical-grade wearables, could ignite investor interest, the Morgan Stanley report said.
Selling health data storage on iCloud to individuals is also promising, and so is selling data and tools to hospitals and doctors to make their processes more efficient.
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