Ford Motor Co's push to use reams of data generated by its vans and trucks - from engines to oil filters or brake pads - to attract more customers in the European and U.S. commercial vehicle market plays out on a 9-metre-long (30 ft) screen at its UK headquarters in Dunton east of London.
"We plan to grow our leadership position," said Ted Cannis, chief executive of Ford Pro. "We are going to have many, many more markets that we were not even previously in."Electric vans provide far more data points for Ford and its rivals to work with - including tracking how much range they have left and providing easy, comprehensive charging solutions.
Fleet director Richard Crook said aside from monitoring those vans' batteries, he wants to tap Ford's predictive maintenance capabilities.
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