Ford has announced new Model e and Blue divisions, designed to maximise development of EV and ICE vehicles
Ford’s aim is that by dividing the company the two sides will play to their strengths.
“We're going all in, creating separate but complementary businesses,” CEO Jim Farley said in a statement. “That will give us start-up speed and unbridled innovation in Ford Model E together with Ford Blue’s industrial knowhow, volume and iconic brands, like Bronco, that start-ups can only dream about.”
While the two businesses will be separate, both will be owned by Ford and its shareholders with no separate stock market listing, as had been rumoured. Farley will serve as president of Ford Model E, while Doug Field, currently head of advanced technology and embedded systems, has been named as chief EV and digital systems officer for the division.
Kumar Galhotra, currently head of Americas and the International Markets Group, will serve as president of Ford Blue.
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