In a recent press release, Ford announced that it chose the company's Valencia, Spain, plant for something special. But it was so busy being defensive about the choice that we learned a lot more about its plans for Germany than we did about the news in Spain.
ByIn a recent press release, Ford announced that it chose the company’s Valencia, Spain, plant for something special. But it was so busy being defensive about the choice that we learned a lot more about its plans for Germany than we did about the news in Spain.Ford is currently one of the most active EV manufacturers outside of Tesla. By selling EVs that people actually want to buy , the company has been setting sales records and is beating everyone but Tesla in a number of categories.
But, to move forward, the company does need all-electric platforms that are optimized for future electric vehicles, and that’s what it is doing. We don’t know much about the platform yet, but Ford does call it its “next-gen platform.”While we’re waiting for details from Ford, we do know that the company is making plans for where vehicles based on the next-gen platform are going to be built, and it appears that a recent move is somewhat controversial.
“We are committed to building a vibrant, sustainable business in Europe as part of our Ford+ plan, and that requires focus and making tough choices,” said Jim Farley, Ford president and CEO. “The European auto industry is extremely competitive, and to thrive and grow we can never settle for less than unbelievably great products, a delightful customer experience, ultra-lean operations and a talented and motivated team.
“Ford is investing heavily in electric vehicle manufacturing operations in Germany, and we are committed to the country as our headquarters location in Europe,” said Rowley. “We look forward to progressing this work with our partners in Germany and across the whole region.
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