The automaker says that EV adoption is going to take longer than initially expected and that it's poised to make up ground car auto cars
Ford’s CEO, Jim Farley, notes that there’s no big rush to hit its previous targets though. “The near-term pace of EV adoption will be a little slower than expected, which is going to benefit early movers like Ford,” he said.
Ultimately, Ford could struggle to bring in any profit until it can properly scale its Model e business.Considering that it sold just 34,000 EVs and hybrids combined in Q2, it’ll be some time before it gets back in the black. In the meantime, Ford will continue to leverage hybrid technology to a greater degree. It’ll also benefit from strong sales and profits from its Pro commercial side of the business.
Nevertheless, It’ll have to navigate this situation as it manages the development of multiple electric vehicles along with EV infrastructure and the eventual end of internal combustion-only vehicles. Perhaps it’s this complexity that has some believing that Ford will spend less of its resources developing semi-autonomous driving tech and will instead
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