The Ford Fiesta 'had to go' make space for new electric cars in Cologne, Autocar can reveal
“We decided to build our first high-volume electric vehicle here in Cologne,” said Sander. “There comes the point where we need the space for construction, because we are turning the Fiesta plant into a fully battery-electric plant. This is why we had to make a decision that we have to stop Fiesta production.”
Sander said that when Ford was reviewing its European factories a few years ago, Cologne was “the best place and most natural place to make this major investment” in electrification. Making Cologne an electric car plant has come with a $2 billion investment. In co-ordinating its new factory line-up, “as a consequence, the Fiesta had to go”.
As for whether the Fiesta name would return, Sander said that there were “no concrete plans” but “I don’t want to rule anything out” for the longer term future. Ford has gone all-in on electric cars in Europe, and is entirely overhauling its model range to facilitate. Gone will be names not only like the Fiesta, but also the Ka,
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