Ford Expects To Make A Lot Of Extra Cash Off Subscriptions To Advanced Driver Assistance Systems | Carscoops carscoops
recently spoke at the 2022 Alliance Bernstein Strategic Decisions Conference and laid out a plan for the brand’s future that includes pricey advanced driver assistance systems along with other products. It’s just one piece of the goal to reach $20 billion in revenue by 2030., Farley’s comments make it clear that Ford doesn’t intend to sit back and let other automakers innovate in the space.
His belief is that cars are about to experience the same technological paradigm shift. “That’s about to happen in our industry. When I see the pricing power for ADAS, not just at Tesla, but all of us have incredible… it feels like that’s the first shippable software that we could send to a car that customers are really willing to pay a lot of money for.”
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