Ford Europe is pinning its long-term future on an all-electric policy as it cuts capacity and jobs while ending production of traditional high-volume, small margin vehicles.
This all a far cry from its position at the turn of the century, when Ford Europe was one of the big 6 automotive manufacturers in Europe, which also included Volkswagen, Renault, GM Europe’s Opel/Vauxhall, now sold out to Stellantis, Peugeot-Citroen and Fiat .
Inovev said two new electric models will be made in Cologne, based on VW technology, totalling 200,000 by 2026. More new electric models later will be based on Ford technology.“Ford of Europe wants to become a 100% electric manufacturer by 2030 and we expect it to produce 615,000 vehicles in 2030, compared with 912,000 in 2022,” Inovev said in a report.
This doesn’t seem to bother Ford. In fact the reverse seems to be the case as it plans to exploit what it called its new marketing slogan “Adventurous Spirit, which it says stands for the American values of freedom, outdoors and adventure. “It seems the company is undergoing strategic transitions for their European business, and we expect more clarity from the upcoming earnings call. Ford targets to become all-electric for their passenger car lineup in Europe by 2030 and two thirds of commercial van sales to be all-electric or PHEV by the same date,” UBS said in a report.
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