Ford said it is cutting prices of its electric Lightning pickup truck up to near 17% on some versions as it scales up production and lowers costs. The move comes after Tesla began production of Cybertruck.
ShareWeeks after Tesla slashed prices on a number of its models, Ford Motor dropped the price of its electric Mustang Mach-E. WSJ auto reporter Nora Eckert compares the automakers’ strategic moves and explains what this means for the industry.
Photo illustration: Josephine Chuslashed prices on its electric F-150 Lightning pickup truck by up to nearly 17% Monday, the latest sign that swelling inventories and fierce price competition are softening the market for the technology the auto industry is betting its future on.Continue reading your article with
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Ford lowers price of its electric truck by nearly $10,000Ford is taking the Tesla tack, significantly lowering the price of its F-150 Lightning pickup.
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Tesla’s first Cybertruck rolls out of Austin gigafactory, as Ford cuts Lightning pricingAlmost four years after Elon Musk first unveiled Tesla Inc.’s debut pickup, the automaker has built its first Cybertruck. Tesla shared the development on...
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Ford F-150 Lightning receives price cut, now costs $51,990The Ford F-150 Lightning electric truck received a $9,979 price cut and now starts at $51,990.
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Ford cuts price of base F-150 Lightning electric vehicle substantiallyThe price cuts arrive two days after Tesla said its first production Cybertruck electric pickup had rolled off the assembly line.
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Ford F-150 Lightning gets significant price cut across the full range - AutoblogCiting economies of scale and the falling cost of raw materials, Ford made every variant of the F-150 Lightning significantly more affordable.
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Ford slashes price of its F-150 Lightning electric pickup truckFord Motor is cutting the price of its electric pickup truck, the F-150 Lightning, by between $6,000 and $10,000 depending on the model.
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