In a recent interview, Ford CEO Jim Farley dismissed Tesla's Cybertruck as a high-end product that isn't for 'real people who do real work.'
Published Jun 21st, 2023 4:20PM EDTIn an interview with Jim Cramer for, Ford CEO Jim Farley sat down to talk about the company’s recent partnership with Tesla to adopt its NACS charging standard as well as what Farley thought about the Cybertruck coming for the truck market, something that Ford has dominated for decades now.for its future electric vehicles. The company is expected to start shipping the first vehicles with the new charging connector as soon as 2025.
While the companies are working together on charging, they remain fierce competitors when it comes to the vehicles themselves. Ford has long dominated the truck market and, with the upcoming release of the Cybertruck, Tesla is hoping to bring some fierce competition to the EV truck market. On that front, however, Farley doesn’t seem to think it has much of a chance.
“The reality is, America loves an underdog — and we are the market leader for EV trucks and vans, and we know those customers better than anyone,” Farley said. ’“And if he wants to design a Cybertruck for Silicon Valley people, fine…It’s like a cool high-end product parked in front of a hotel,” Farley continued. “But I don’t make trucks like that. I make trucks for real people who do real work, and that’s a different kind of truck.”Honestly, I can’t help but agree with Farley there.
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