Ford CEO Jim Farley says self driving technology that will allow people to sleep in their cars will add tens of thousands of dollars worth of value to the vehicles.
Ford president and CEO Jim Farley says the auto maker is doubling down on EV and domestic investments.opportunity in technology that will allow drivers to sleep in their cars.
He acknowledged Tesla's ability to charge $12,000 for its Full Self-Driving system, which doesn't yet live up to the promise of its name, as an example of the pricing power the potential of time-saving ADAS holds for the industry. "When I was at Toyota and I sold my Prius, that HOV sticker [which granted hybrids access to California HOV lanes regardless of how many people were on board] was worth $5,000," Farley said.
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