Ford wants to revive its sales in China and is promising dozens of new models, some with technology not available in the U.S.
SHANGHAI—Ford Motor Co. relaunched its China business, promising a bevy of new products, less than a year and a half after its last reboot failed to arrest a sharp decline in the company’s Chinese sales.
Dubbed “Ford China 2.0,” the China operation, under different local leadership, plans to offer more than 30 new vehicles in the next three years, some with technology not available in the U.S., to try to revive the Dearborn, Mich.-based auto maker’s fortunes in the world’s largest car market. Ford said it would also invest...
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