For the first time, non-gaming iOS apps generated more revenue than iOS gaming apps in the App Store.
) has discovered something interesting while going through second quarter 2022 data. For the first time since the App Store opened for business in 2008, the majority of revenue in the states is coming from apps rather than games. According to Sensor Tower, spending on non-gaming apps is increasing at twice the rate of gaming-apps. Since June 2014, spending on apps that are not games has grown at a compounded rate of 40%.
The move toward non-game apps started this past May. Last month, 50.3% of U.S. App Store spending was for non-gaming apps like Netflix and TikTok, This is partly due to the use of subscriptions for non-gaming apps. Gaming apps typically offered users simple subscription packages which non-game apps have started to adopt. Apple reportedly met with iOS app developers in an attempt to get more of them to support the use of a recurring subscription model.
During the second quarter of this year, 400 non-game App Store apps brought in at least $1 million from consumers. That compares to only 50 such apps that reached that benchmark during the second quarter of 2016. Even better, 61 apps in the App Store grossed $10 million during this year's second quarter.Keep in mind that the strong growth in subscription apps that Sensor Tower discovered relates to the App Store only.
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