Tieghan Gerard, a food influencer known as Half Baked Harvest, is facing backlash for a video of her recipe, “25 Minute Banh Mi Rice Bowls,” in what some are calling a lack of respect for a culture’s cuisine.
Link copiedTieghan Gerard, a food influencer known as Half Baked Harvest, is facing backlash for what some are saying is a lack of respect for a culture’s cuisine — as well as appropriating it for her platform and not responding to criticism.
People were quick to comment on the inaccuracy of the recipe and her incorrect pronunciation. “You guys are going to love these banh mi rice bowls,” she said, pronouncing the dish as “bon-my,” when it’s pronounced as “bun-mee.” “The ginger/sesame/honey flavors are definitely leaning more heavily into Japanese and Thai cuisine than Vietnamese. Especially the inclusion of Thai basil,” one commenter said on the video, which garnered 1.8 million views.“I love you, your content and recipes. However, please acknowledge the mistake/ you’ve made here and not just sweep it under the rug. People make mistakes and that is OK. Ignoring after knowing what is right is NOT,” one person commented. “You have a platform, make it right.
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