Ryanair is aiming to double its business in the fast-growing Polish market and expand across eastern Europe over the next decade, executives said, taking on rival Wizz Air and opening a new front in the battle of the budget airlines.
, whose low fares have helped it dominate markets in Ireland, Italy and much of western Europe, aims to beef up its presence at eastern European airports.
As an example of the strategy, he cited Albania, where Ryanair plans to open 25 new routes this winter to take on WizzIt plans to operate at least twice as many planes as it currently has in central and eastern Europe by 2038 and is shortly set to announce 35 new aircraft in Poland alone, Chief Executive Jozsef Varadi told Reuters.
According to data analysis firm IBA, low-cost carriers have over 59% of the aviation market in Poland, up from 31% in 2021. That contrasts with Wizz, which mostly flies from Warsaw's main Chopin airport and, according to Kaczmarzyk, means no one "could replace Ryanair's offer in Poland". "Regional airports play a vital role in passenger traffic in Poland, with the top 10 Polish regional airports having almost 50% of the market share and noting a strong post-pandemic recovery," said Dan Taylor, head of consulting at IBA Insight.For both Ryanair and Wizz, new planes are also driving their expansion, with Ryanair set to put a sizable chunk of a 300 plane order announced earlier this year in Poland and neighbouring countries, Kaczmarzyk said.
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