Movie review: Flamin' Hot Cheetos get a loaded origin story, one that's worth the crunch
"Flamin' Hot" -- ★ ★ ½ Flamin' Hot Cheetos get an origin story worthy of any Marvel superhero with Hulu's totally engrossing"Flamin' Hot." It's the tale of how a struggling Mexican American janitor came up with the idea of adding spice to the cornmeal, forever saving after-school snacking.
Nevertheless, Montañez persists, cracking the Latino market and repairing his relationship with his abusive father along the way."I'm the guy who helped bring the world the most popular snack it's ever seen," he says in a voice-over. This is more than just a snack-version"Rocky" story, with the filmmakers exploring the insecurity of factory shift workers, the stress of integrating into white culture, how hard it is for corporations to innovate and the ability to silence the voices in your head that urge you to quit.
To show the passage of time during the Reagan administration, they've also cleverly got a man on the factory floor holding a box reading"1985," the extruder pumps out"1986" and forklifts carrying boxes that read"1987" and"1988." Frito-Lay janitor Richard Montañez , left, gets an engineer to try his Flamin' Hot Cheetos. - Courtesy of Searchlight Pictures Dennis Haysbert as a gruff engineer, Annie Gonzalez as Montañez's loving wife and Tony Shalhoub as the CEO of Frito-Lay all add welcome flavor notes.
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