Flair is an AI platform designed to replace product photographers and create professional, custom product shots for brands. It is very, very bad at even coming close to achieving this goal.
Flair promises to deliver high-end product photography using user-created images alongside AI-generated assets. A user uploads a photo of a product — Flair can even remove the product from a background — and then the user can generate a product shot using different built-in options, like stands, props, people, including AI’s mortal enemy, hands, and backgrounds.
“Describing your dream photoshoot” is integral to Flair’s alleged appeal. Users should have at least two of subject, placement, surroundings, and background/environment described in the text prompt. As users pick options from Flair’s menus, the text prompt is created, although it remains customizable before generating the final photo.A more robust answer to that question is that Flair sort of works in extremely limited situations., although few stand up to close inspection.
However, after a bit of tweaking, Midjourney created four decent product photos of a whiskey bottle, including a couple that probably would not look out of place in an actual advertisement, at least after a bit of touching up. It is unclear why Midjourney opted to have the bottles full of different amounts of whiskey in each image.“Perfume bottle on hand, in front of sunlight streaming down.”The text prompt makes sense to me. However, simply put, the results are not good.
That is more like it. Of Midjourney’s numerous impressive generations, these are the most convincing. None of these would look out of place in a real-world marketing campaign.I was unable to achieve anything resembling a professional result using Flair. However, some people have and are using images generated by Flair to market and sell their products.
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