The heritage brand’s new campaign features famous paintings from the famed Florence gallery, Uffizi
Creating a complex dialogue between the past and present, Ferragamo has combined the spirit of the Renaissance period with modern-day luxury to craft a thoughtful and innovative collection and newly debuted campaign done in partnership with the Uffizi Gallery for the house’s Autumn-Winter 2023 collection, shot by Tyler Mitchell.
Ferragamo’s evolution to embrace its Florentine roots and culture mimics the rebirth that the founder, Salvatore Ferragamo, experienced after moving from Italy to the United States.Suits, outerwear, leather goods, and shoes are displayed in front of renowned pieces from artists like Botticelli, Giovanni Bellini, and Alesso Baldovinetti. To craft the mise en scene, a mix of models and creatives was cast for the campaign.
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